Display Ads

Problem: Current display ads aren't moving the needle

Solution: Create 3 fresh ads that incorporate interactivity/animation to draw attention of student audience.

My role: Copywriter & ideator of designs

This was a long-term project developed over ~12 weeks in collaboration with the graphic design interns. I was excited to work with my peers on a more independent project. I took initiative in coordinating our group meetings and brainstorm sessions. I found that working sessions where the team can bounce ideas off of one another were highly effective. Through our collaboration, we created a large variety of copy and design concepts that we narrowed down to the 3 final concepts displayed below.